Amazon Prime: Producers making easy bucks, but…

Tuesday, November 27th, 2018, 11:10:40 AM IST

It would only be fair to say that Amazon Prime has emerged as the number 1 digital media platform for streaming Telugu movies. Film-goers are now seeing this as a worthy alternative that can eliminate all the fuss like booking movie tickets, going to the theaters and coming back.

Considering all this, Amazon Prime has come up with a solid strategy. They are streaming the latest movies just weeks after they hit the theaters.

Ram Pothineni’s Hello Guru Prema Kosame is a perfect example for the same. The movie was released on October 18th and the interesting part is that the film was streamed on Amazon Prime from November 24th, just 5 weeks after its release.

Well, the producers are making easy bucks by selling the digital rights, but that is putting a quick end to the theatrical run of these films and that is a point of concern to the distributors and exhibitors.