Tollywood : Good ratings, poor collections

Friday, September 28th, 2018, 05:32:11 PM IST

Tollywood is currently witnessing a change in movie-making procedure and narratives. We have seen movies like Awe, U-turn, C/O Kancharapalem, Sammohanam, Chi La Sow, and Nannu Dochukunduvate opening to positive reviews and good word of mouth.

On the contrary, the box office run of these movies is saying a completely different story altogether. Kancharapalem, Awe, and Sammohanam got away by bringing back their investments, given the fact that they were made on low budgets.

The interesting point is that all of these movies enjoyed a unanimously positive response from the critics and stars in the industry. But that was not the case when the movie hit the big screens in the Telugu states. Lack of commercial elements seems to be playing the spoiler part here.

B and C centers will always play a crucial role in the box office numbers of any movie and it looks like they have not connected with these new-age films.