There is no exaggeration in saying that Arjun Reddy is one of the path-breaking movies in the recent times. The movie was lauded for its realistic portrayal of true love that had near-to-life emotions.
The cult classic had a few intimate scenes between the lead pair and these sequences went with the narrative and did not go overboard in any instance. However, this key point is being misinterpreted by the upcoming filmmakers.
If we take a look at RX 100, the movie was a huge hit at the box office and reaped profits for its buyers. This movie was promoted as the new version of Arjun Reddy and a few steamy episodes were forced into the trailers in order to build a strong pre-release buzz amongst the youth. One way or the other, the makers could market this movie and walk away with filled pockets.
On a contemporary note, a movie named Natakam hit the marquee in the Telugu states today. The trailers of the movie showcased 2-3 bold scenes between the lead pair. These scenes were nothing more than desperate attempts to use adult content to pull the B and C center audience to the theaters.
Well, it looks like the new-age filmmakers are following this new formula of adding 2 intimate scenes and 5 liplock scenes in their movies to build the hype. It is high time that directors and producers change their approach and vote for content-driven movies.