Star producer, Dil Raju has a peculiar movie distribution system when compared to other producers. He sells all his movies to selected distributors, who he has worked with in the past. In case of box office failure, Raju will compensate these distributors by slashing the prices on his next project.
Apparently, the buyers lost big on Srinivasa Kalyanam as the family entertainer failed to fill the theaters even in its first weekend. The family audience stayed away from the boring fare, resulting in its miles below par run at the box office. However, Dil Raju has promised that he will give away his next movie, Maharshi with considerable discounts.
With that being said, Mahesh25 is being bankrolled by Prasad V Potluri, Ashwini Dutt, and Dil Raju, so the profits margin will be very less for this movie. On the top of that, Raju has to sell his share of the movie for very small prices. This makes it clear that Dil Raju’s miscalculations for Srinivasa Kalyanam will show a big effect on Maharshi.