What is wrong with ‘Trailers’ of Tollywood movies?

Thursday, May 24th, 2018, 01:46:42 PM IST

There is no exaggeration in saying that theatrical trailers are the most important source of garnering attention and hype for a movie. Not long ago, directors and editors used to take a lot of care about the teasers and trailers for their movie.

Even movies which had absolutely no content whatsoever had appealing trailers, attracting the audience to the movie theaters on the release day. Sadly, things have taken a dismal turn these days.

Frankly speaking, the trailers for movies like Naa Peru Surya, Nela Ticket, Officer are total let downs. Naa Peru Surya failed to garner any attention despite the fact that it starred Allu Arjun. Poorly planned promotions, dull teasers, and trailers are the main reasons for the bad run of the movie. Film circles thought makers would learn from this mistake and take proper care of the promotions of their movies.

It needs to be said that Nela Ticket and Officer are riding on zero buzz and their unattractive trailers are to be blamed here. On the other hand, Kalyan Ram’s Naa Nuvve gained decent marks, thanks to its refreshing trailer and that has greatly helped in building up hype for the movie.

This makes it clear that the theatrical trailers are very much crucial for any movie irrespective of the star cast and the canvas.

  •  
  •  
  •  
  •