Stylish Star Allu Arjun scored a massive hit with his latest Sankranthi release Ala Vaikuntapuramlo, directed by Trivikram Srinivas. AVPL has become a non-industry hit, taking Allu Arjun’s craze to the next level in the Telugu states. However, the actor has been concentrating a lot on Mumbai media for publicity.
Sources say that Allu Arjun wants to expand his market and become a Pan-India star, like Prabhas. He thinks that more exposure on National media would help him with that. Stars like Mahesh Babu and Prabhas are the most known South actors in the North, and Prabhas has become unstoppable with Baahubali and Saaho.
Mahesh’s wife Namrata helps him by using all of her contacts in the North, for more publicity. This is the reason why Allu Arjun has started to focus on Bollywood media.
It is now to be seen how things will work out for him.