OTT platforms not repeating their mistakes

Tuesday, May 11th, 2021, 01:04:56 AM IST


Last year, following the nationwide lockdown, and the shutting down of theatres across the nation, OTT platforms were quick to make deals with filmmakers, to release films on their platforms.

This year though, with a similar situation at play once again, filmmakers thought that OTT platforms would once again rush towards signing deals with them for releasing films. However, this year, OTT platforms are being a lot more careful than last year, given that not many films turned out to be profitable in 2020, after releasing them on OTT platforms.

On the other hand, OTT platforms are also not said to be ready to buy small films, without any star actors in the film, fearing that their investments may go wasted if there’s not enough buzz surrounding the film. It is now to be seen what will happen next.