A short while ago, noted production house, pen studios announced that they have bagged the satellite, digital (all languages) and north India theatrical right of RRR.
As per reports, Pen Studious had to offer a never-before deal for the satellite, digital, and north India distribution rights of RRR.
It is said that the renowned production house paid a whopping amount of Rs 500 crores for the above mentioned rights of the Rajamouli directorial.
No other Indian film could ever manage to bag such a huge amount for the satellite, digital, and regional theatrical rights. This speaks volumes about the craze surrounding the project.
The makers of RRR are yet to close Andhra Pradesh and Telangana theatrical rights of the film.
At this rate, the producers of RRR might be minting not less than Rs 1000 crores through the pre-release business alone.